Quik Research™, Secondary & Desktop Research In-Depth Phone Research | Examples | Topic Start

Secondary & Phone Research Examples

Quik Research™, Secondary and Desktop Examples:

Clients have asked for basic and in-depth profiles of industries, markets, companies or products. All information is gathered through our extensive array of secondary sources.

Company/Competitor

An international consumer products firm wanted to know everything about a major competitor and retailer in the United States. With exhaustive searching of our proprietary secondary materials, JTF retrieved in-depth articles, interviews, news accounts and research studies talking about these target firms. JTF associates reviewed and analyzed all materials and then developed a comprehensive, yet succinct executive summary, all geared to the interests of the client. Extensive background materials were also provided in this well-organized report.

Industry & Country Profile

A U.S. industrial components (OEM) firm sought information to support their entry into European and Asian markets.

JTF associates searched and uncovered extensive data on multiple aspects of conducting business in the following arenas, including but not limited to: economic, political, cultural, socio-demographic, competitive, stability, taxation and import restrictions, and typical business practices.

The report provided our client with a comprehensive executive summary, including a wealth of background materials regarding specific countries, suppliers and competitors our client would encounter if they launched into these markets.

Quik Research™, Weather Factors

An international consumer products firm desired information on weather patterns and allergy factors in major U.S. metro areas. Their goal was to understand key weather issues on a seasonal basis in order to optimize their marketing strategies.

JTF Research retrieved extensive data that was relevant to the client’s marketing plans and enabled them to fully target advertising placement.

Phone Research Examples:

Client #1 wanted to confirm an industry rumor regarding the sale of a food plant located in the Central United States. Through contacts and sources JTF Research has developed, we confirmed that in fact, the plant was not being sold, but rather was facing an impending closure of the facility. During the course of our investigations, we also learned of all the factors surrounding the facility’s demise.

Client #2 was launching a new computer component which could be bundled into a complete PC package. JTF Research was asked to contact decision-makers at major PC manufacturers for their views on the potential for this add-on component. We probed issues like: size, color, functionality, power, positioning, user interest and knowledge as well as buyers’ decision process for these components. The information JTF Research retrieved was useful in assisting our client to properly position and market their add-on product to computer manufacturers.

Client #3 had become interested in a strategy of growth through acquisition. JTF Research was requested to first profile a group of target firms, and then conduct in-depth interviews with sources knowledgeable with those companies of particular interest. Through a wide range of contacts, JTF developed a well-rounded picture of these targets, with the end result being a tremendous knowledge advantage in favor of our client, which was invaluable during the initial and final negotiating steps that ultimately took place.

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