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Phone & Mail Survey Research
Just The Facts, Inc.™ senior staff has many years experience conducting a wide variety of quantitative survey methodologies on behalf of our clients. As with the qualitative area, we have a breadth of exposure to industries, companies, services, organizations and products that is unparalleled.
Typical project areas:
- Consumer: food, packaged goods, health/beauty aids, office supplies/products, hardware, lawn & garden, electric & power tools, children/teens products, and other durable/non-durable categories
- Business-to-business: manufacturing, high-tech, utilities, telecommunications, healthcare, insurance, Internet/dot.coms and many others
- Services: restaurants/QSR, retailers (mass merchandisers, chains & big box formats), advertising, promotion, package design
- Not-for-profits: education/schools, health programs/services, training, government, children/teen/adult service organizations, and others.
We fully understand all the issues associated with developing and managing a well-designed quantitative project. This includes everything from understanding the client’s objectives; creating the most effective study design; developing the optimal questionnaire and pre-testing it; selecting the proper sample size and representative target audience; managing the study’s fielding, data collection and tabulation; and finally effectively analyzing and presenting the data in a report form most desired by the client.
As with other methodologies JTF utilizes, the key aspects of success in telephone and mail research are found in both our skills in implementing the project and the strategic thinking that permeates the entire assignment, from start to finish.
We always recognize that research should never be done for its own sake, but to answer critical questions and provide management with a tool, an aid in decision-making, for important issues and determining business direction.
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