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Focus Group Research

JTF Research’s capabilities in the focus group arena are second to none! Our moderators have over 15 years of in-depth, broad-based industry experience in developing, organizing, moderating and analyzing focus group sessions. We have significant experience exploring products, businesses and service topics. JTF experience has included assignments dealing with existing products, line extensions, new business concepts, advertising & communications issues, packaging, product naming and new product ideation sessions.

What sets JTF apart from other organizations is our strategic approach to moderating. Through many years of corporate experience, JTF personnel have gained a thorough understanding of the issues confronted by marketing, advertising and senior management. We’re fully aware of their expectations and needs from qualitative research… and their desire for actionable results combined with solid strategic thinking.

Target audiences and areas JTF has researched include the following topics:

• Consumers: Kids,Teens & Adults
• Businesses & Industries of all Types
• Managers & Executives
• Professionals: Doctors & Dentists
• Advertising, Promotion & Packaging Issues

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