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Consulting Services Project Examples:
Client #1, a lawn & garden products marketer, was experiencing significant senior management changes, due to retirement of key executives. Additionally, determining the appropriate future strategic direction for the firm was critical. JTF Consulting Associates were asked to develop an action plan for management succession and overall business growth.
The initial phase of our assignment was to interview key management and understand the “core competencies” of the firm. During this period, we also evaluated existing managers in order to determine their abilities to take-on greater responsibilities in the future.
Furthermore, we analyzed the firm’s core business and advised them on internal growth segments, new product opportunities, and potential acquisitions that were tangential to their core competencies. The final results achieved were dramatic: first, was the implementation of a management reorganization plan, including the redefinition of the marketing and sales function; second, identification of product categories for new product development and third, the researching and acquisition of a target firm within their industry.
Client #2 is in the education field. Four suburban high school districts and a community college had created a “student careers program.” However, the student interest level and image of the program was not encouraging involvement or achieving significant participation among the intended target audience.
JTF Consulting Associates were given the assignment of determining why participation levels were so low, and what could be done to improve the program’s appeal. Our first step was to conduct an in-depth analysis of all those involved in the program (teachers, guidance counselors, students, parents and administrators). From this, we learned about the program’s image and problems, and how this was affecting participation.
What JTF Consulting Associates found resulted in a complete repositioning and relaunching of the entire program, in order to address the needs of the various audiences. This included a strategic marketing plan, advertising and promotional tactics and public relations campaign. Finally, JTF was also asked to develop new informational brochures and a video tape recrafting the direction and image of the program.
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