FOCUS GROUP BASICS... TRADITIONAL VS INTERNET-ONLINE FOCUS GROUPS When considering qualitative research such as focus groups, many researchers are trying out Internet-Online focus groups... but how good are they versus the old tried and true, we'll give you the facts on this newer trend sweeping the land!
BAD RESEARCH VERSUS GOOD RESULTS IN SURVEYS In survey research, there are many pitfalls. Typically, it's better to do no research, than to conduct poor or misleading research and present it as representative of an entire sample.